The campaign has a song called “Double E D” by Willie Nininger. Now there is a music video to go along with the song. Many have been inspired by the song to create their own video of the chorus. People have been making short (10 to 15 second) videos singing the chorus. Some are cute, some are creative, and some are, well just weird. We plan to use this in our digital advertising and social media. The campaign decided to make this into a “challenge” to encourage more people to submit short videos. Watch the 90 second music video and then scroll down to learn more about the Double E D Campaign Video Challenge.
As you can see the song is “catchy”. Here are some samples of videos that have been submitted to the challenge so far. Below you can learn more about how to participate in the challenge.
What is The Double E D Challenge?
You are invited to join the “Double E D” Challenge. Singer/songwriter Willie Nininger has written a great campaign song called “Double E D”. It has all the elements of a great campaign song:
1) Simplicity, so voters can follow along
2) Repetition, because what you are after is name recognition
3) And a catchy chorus so folks can’t stop singing it.
To participate, just take a video (with Smartphone or other device) and send a copy via text to 203-448-9618. If you have a preferred method for sending, email Jeremykf60@gmail.com
Videos will be accepted through September 30th. You can submit multiple videos. Videos should be less than 15 seconds. Feel free to share the challenge with friends who you think would like to participate. Your Video will be posted on this website along with the others.
In October, the campaign will conduct a Facebook poll to determine the winners in following categories: Most Creative, Funniest, and Most Unexpected.
Note that by participating you are giving the campaign the right to use your video and to edit for length if necessary.